I frequent many SEO and Web Marketing forums on a regular basis and from time to time there is a debate concerning the SEO industry and ethics. After being associated with numerous these debates, it has become really obvious that the main problems are the reality that no two SEO companies are alike and there is no unified methodology. It’s quite difficult to make statements about a all together because it’s debatable what exactly’SEO’is. Mix in the fact that most SEO companies keep their methodology and campaign strategies secret and we’ve a situation where every company is completely different with very different results.
Fact 1 : There’s no unified SEO methodology. SEO is in fact defined by wikipedia as a process of improving traffic from SERPs to a site. Obviously, HOW they do that is the actual question and causes the debates รับทำ seo.
Fact 2 : The effectiveness of an SEO campaign depends on the site structure, site content, keywords, methodology used, and how popular the website is. A site cannot just rank for any random keyword. SEO is also not voodoo. It is logic, problem solving, and Web marketing mixed together. If your internet site provides no value to users, it probably won’t rank.
Fact 3 : Some’SEOs’do search engine optimization and some do search engine manipulation. Obviously, it is all marketed as SEO. Unethical optimization provides results at any cost and is always temporary (usually ends in a banned domain name). Ethical optimization opens up the website to the search engines and provides long term benefits.
Fact 4 : Most SEO companies receive money whether your internet site gets any rankings. Unfortunately, here is the case with the industry. Most SEO companies implement A, B, and C and proceed to another location client. Hopefully, the website ranks. If it doesn’t, they always have more clients.
Fact 5 : Most SEO companies use both ethical and unethical inbound linking strategies.To maximize profits, it is very common for SEO companies to buy bulk links from India, links on spam/scraper those sites, or sell large directory submission packages. It is also common for SEO companies to put huge amounts of the contract into inbound linking to replace with poor people quality of the website optimization.
I don’t believe that it is fair to characterize a all together without figuring out what is wrong with it and how SEO companies can overcome it. So how exactly do we determine what is good and bad about a? I’ve now been associated with the Web for over 10 years and, specifically, with the SEO industry for pretty much 4 years and I’ve seen the inner workings of major SEO companies and worked with clients who had been burned by their previous SEO campaigns. Coupled with numerous Web postings and forum debates talking a comparable basic problems, I’ve compiled a listing of the most common issues.
Problem 1: Responsibility for Results
It’s no secret that the great majority of SEO companies take no responsibility for results. It is a fact that no SEO company can guarantee results (and when they do, they’re lying to you). It is also a fact that the client is taking a risk by spending money having an SEO company that basically says’We’ll do what we could ‘. SEO companies simply guarantee they’ll do the job to’optimize’the website, but without full disclosure of the methodology, what exactly is the client paying for? No other industry sells a product with no guarantees and no specific set of work that’ll be completed. Obviously, SEO work is basically the sales of information and keeping the specifics of a methodology is important, nevertheless the combination of secrecy and no responsibility for results really makes SEO campaigns risky. So, just how can an SEO company reduce the chance for the client and provide the very best grade of service?
Answer 1: Incentive Based Pricing
The only real way to cut back the financial danger of the client is to fairly share the risk. Through incentive-based pricing, the SEO company can charge a specific percentage of the total contract (say 70%) to cover their intellectual property and time while placing the rest of the contract price (remaining 30%) in incentives for success. Obviously, incentives and their percentage of the contract could be totally relative with respect to the campaign. This first step into sharing in the chance provides both reassurance to the client that the business believes in its methodology and places a few of the financial burden of the campaign on the SEO company. At the moment, however, hardly any SEO companies are willing to fairly share in the chance and charge the same price perhaps the client gets top rankings or no rankings at all (or possibly even lower rankings).
Problem 2: Unethical Optimization
Unfortunately, unethical (or blackhat) optimization is still very prominent on the Web. It is also unfortunate that’SEO’has been mistakenly confused with’Blackhat SEO ‘. This really is still the largest problem for SEO companies. Saying that SEO companies deal in blackhat optimization is much like saying everyone who emails is just a spammer. Blackhat optimization is not optimization at all…it is search engine manipulation. Because there is so much money tied to top rankings, there can be a market for unethical SEO and search engine spam. Until companies realize what is ethical and unethical and stop supporting those blackhat SEO companies, they will continue to thrive. This makes a all together look bad and doesn’t reflect the ethics of good SEO companies. Blackhat provides fast, temporary results, but is never a wise decision in the long run.
Answer 2: Ethical Optimization
There’s no quick and easy solution to blackhat optimization’s stain on the SEO industry. I’d claim that all marketing departments research optimization techniques and educate themselves on what techniques are unethical. No SEO company will say they do unethical optimization. It is also not advisable to immediately trust a business or product based simply on the rankings. Unethical optimization DOES provide rankings…just not for the long run.
It’d also be helpful if the major search engines could be more open and accessible to SEO companies. Currently, the major search engines and SEO companies do not deal with each other and have formed a kind of love-hate relationship. Due to this, many ethical SEOs have slowly moved into dark territory. Ethical optimization seeks to make sites quicker accessible to the engines and help to enhance the engine’s search results. The thing is that the search engines mainly clump all SEO companies together the same way as uninformed users do: search engine manipulation. This is not really the case. Search engines do not wish to reveal what they consider unethical because it’d basically be providing a set of holes within their algorithms that blackhat SEOs would have the ability to manipulate further, but a definite set of’what not to do’would provide a defined list for businesses trying to find an SEO company.