As I’ve shared with you previously, you will find many video sharing platforms open to us these days. And yet, YouTube still remains the main site since it’s the biggest community.
YouTube also has several free and simple to use tools which you can access right on your own YouTube channel. This makes it simple for you really to promote your business and boost your visibility online.
Listed here is a quick summary of 5 tools which should play a key part in your YouTube marketing strategy:
#1: Video Analytics
YouTube enables you to look at video analytics for your videos on their site and to even download more complex reports that can be imported into Excel YouTube Vanced. You can view data for several date ranges, world views from YouTube Insight, world referrers, and video demographics. It’s easy to find out your viewers’ages, gender, location and to determine how popular each of your videos are with this particular information. And do you know what? It’s free!
Simply click the little graph button alongside the amount of video views on any of your YouTube videos.
Tags – I prefer to consider them as keywords – are a vital section of optimizing your video for search engines. Pay close attention to the tags you employ for each video and make sure that your tags are strongly related your content.
A great way to develop effective tags would be to begin a search within YouTube for your topic and see what terms pop up in the drop down box. Those terms which are popping up are ones that you realize already are being searched within YouTube, so they’re great to use as tags as well.
Bring it an action further and select several videos which are saturated in the rankings for the tags you want to use and see what additional tags they’re using. If these keywords are appropriate for your topic also, use them!
Using keywords in your title can be VERY essential for SEO purposes. Use those keywords in your title which you KNOW you audience is looking for.
#3: The Share Button
It could sound too simple, however, ALWAYS tell your viewers to click the share button and share your videos. YouTube allows viewers to fairly share videos via embedding, tweeting, sharing on Facebook, or just e-mailing the video link. Gmail users may even play YouTube videos right inside their e-mail. The Google Plus link enables you to watch videos with friends by using the hangout feature as well.
Although all these feature are right there alongside your video, you STILL need certainly to encourage viewers to accomplish the sharing. They are distracted and likely won’t think of carrying it out themselves.
#4: Upload a Transcript of your Video to YouTube
That is where you stand planning to be so happy you wrote a script!
You may already know, the audio portion of your video cannot currently be indexed by Google or YouTube for SEO purposes. The technology simply doesn’t exist right now. I actually do however understand that that technology will be developed even as we speak.
Meanwhile, listed here is a nifty trick you can use to increase your visibility.
You can upload a transcript along together with your YouTube video. Google and YouTube will index everything within your transcript so make sure it’s keyword rich.
#5: YouTube’s Promoted Videos
Google, one of many top online advertising platforms, has integrated its marketing platform with YouTube as well. Well, they own YouTube, so duh!
YouTube’s Promoted Videos feature helps you attract customers, viewers and subscribers to your business, organization, or video channel by displaying your video ad against relevant search results and related video content on YouTube.
This is a great solution to catch the attention of potential customers who might be interested in your service or product. You will end up most effective when you use attention-grabbing titles on your own videos to attract the interest of potential customers.
YouTube alone can greatly influence the success of your social media marketing campaign; however in addition it works well with Facebook and Twitter. With the countless great tools offered, in the event that you aren’t using YouTube included in your marketing, you are missing out on an unbelievable solution to attract new customers.
Lynn Ruby helps entrepreneurs understand internet marketing using plain-old, ordinary everyday language and helps them DO internet marketing with integrity and effectiveness so they can say “Yes – my internet marketing makes me money AND I feel good about this!”