Local Search Engine Marketing Results
Even though this program has been in existence for a little while, lots of individuals have yet to realize this, or fail to comprehend the real power and significance these listings could have on their business. A lot of people are missing a few key aspects in this brand new marketing medium that could help excel their business past their competition.
The very first thing stuck out to me personally about Google Local Business Listing is they normally appear at the peak of the search engine result page, above the natural search engine listings! This is exactly like getting sponsored or PPC results like Google AdWords, except for free! Google”scraped” this data to begin with in their huge database of web pages they generally crawl. They compiled the information by relating the site’s subject and any listed physical addresses that were posted on these web pages. They also cross-referenced the data with other authority sites’ databases to match information and be sure it was correct.
If for any reason your business or site does not show at Google Local Business Listings, do not worry. Google is now super-easy for you to go in and make your own listing for free! Do a quick search for”Google Local” and you’ll find it quick. In case your business and website is already listed, rank tracker api but you would like to change or edit the info listed, you can do this as well by”claiming” your listing. To claim your listing Google will have to verify your physical address or business phone number by a process explained on their site.
One that you have created or claimed that your Google Local Business Listing that you can go in and alter your description, select distinct business categories or services, establish your business hours, and you can even produce coupons with expiration dates to help encourage customers to purchase your services or products! One other great thing about the Google Local Business is that it is tied in with Google Maps and reveals the location of your business on the map! You may even manage your listing and edit the place on the map if for any reason it is showing in the incorrect site. The ability of this program in your local search engine marketing results is absolutely phenomenal!
Yahoo and BING (formerly MSN) also have similar kinds of local business listings that you need to take advantage of. A business can never get enough advertisements. Even in the event that you happen to be among the lucky ones using more business than you can handle, you need to be thankful to start with, and second you never know when things will change so it is always good to keep your marketing. Some say that the best advertising is free advertising and I couldn’t agree more, particularly when it comes to those new local search engine marketing methods.
Myself along with my business partners concur that these kind of local search results will be slowly replacing the phone book. That may be a fairly bold statement, but with how technology has been progressing rapidly over the past two decades, it’s difficult to deny that we are moving increasingly to a”paperless” world. Even if the search engines don’t completely replace the phone books, there is no doubt that the number of people using computers to seek local services and products which they need is increasing daily. Don’t fall behind your competition by not being listed in the search engines.Read More